Online Marketeer

As an (all-round) online marketer, you develop a measurable online marketing strategy based on your vision, knowledge and experience to increase the omnichannel success of our organization. You are responsible for initiating, developing and executing online marketing activities across various channels, with a focus on email marketing, affiliate and loyalty. You work together with the online marketing agency, but you also get to work hands-on with the campaigns with which you try to get the maximum return from the budgets. You have intensive internal contact with colleagues from different departments and you play a crucial role in digitization.

• Co-designing and executing an online marketing strategy and plan with the translation of the brand, formula and marketing principles of our organization. You keep a close eye on the objectives in the field of traffic, turnover and margin;
• Initiate, manage and continuously optimize the media channels E-mail, Affiliates, Loyalty;
• Create, analyze and optimize online campaigns;
• You proactively share results and analyzes and actively involve your colleagues in vision and planning and external developments in the field;
• Managing and challenging the online marketing agency.

• A 2-3 years of experience in the field of (all-round) online marketing, preferably at an omnichannel retail organization;
• Implement online marketing strategy and translate it into realistic objectives and schedules;
• Experience in setting up online marketing campaigns and realizing reports;
• User experience with tools such as Google Analytics, CMS and ESP systems;
• Coordinating the work of external parties;
• You look critically at existing work processes and anticipate this if you see improvements;
• You are result-oriented and have a hands-on mentality;
• You can work independently and set priorities, but also function well in a team.